Saturday, September 17, 2011

Black Friday - The Bane of my Existence.

I am getting somewhat sick of video game companies doing the same thing each year: holding back all of their games until the holiday season.

I understand why they do it, but it sometimes just seems like a wasted effort.

Each year, a ton of new video games are released around the same 3 to 4 week schedule, from late October to mid November, to get in on the holiday rush. Each year, I think "Wow, so many amazing games are coming out, next year will NEVER be able to top this.

Yet sure enough, this year I'm looking at the releases coming up, and I'm like "damn it". Just listing the big titles all coming out off of the top of my head, this is what I got:

Multi-system releases:
Call of Duty: Modern Warfare 3
Battlefield 3
Dark Souls
Elder Scrolls: Skyrim
Batman: Arkham City
Assassin's Creed: Revelations
Ultimate Marvel vs Capcom 3

Xbox 360 releases:
Halo Combat Evolved: Anniversary Collection
Forza 4

Playstation 3 releases:
Ratchet and Clank: All 4 One
Uncharted 3 Drakes Deception

Nintendo Wii releases:
Legend of Zelda: Skyward Sword
Kirby: Return to Dreamland



All of these are games I am thoroughly interested in (luckily I don't have a PS3, so I can avoid those), and each of these games look to be AAA titles, mega sellers.




Pic above: My wallet after all of these games come out.


What slightly puzzles me but also makes sense: why do all of these games come out at the same time? I know its because people spend more money around that time of year (especially with getting ready for Christmas and all of the Black Friday deals). At the same time though, why do they all want to compete with each other? Especially with Call of Duty, a series that has outsold itself year after year, with millions of copies sold on release day.

Take the recent game Dead Island. That game was not a triple A title by any means, but it came out at the beginning of September, during what I call a "big title drought", where there haven't been any big games that came out in a while. What happened? The game, why not amazing, sold like hotcakes and was hard to keep in stock at the GameStop I work at.

I guess I am just wishing that game developers would try to spread the games out more throughout the year (thank you Microsoft for allowing Gears of War 3 to come out this Tuesday!) but it's really not up to them; it's up to the publishers. And what do they only care about? Money.

3 comments:

  1. That's exactly why. But you can't hate them for it. It's like movies; action-packed blockbusters are shown in the summer because people go to movies to escape the heat and have fun while talkative dramas are left for the fall because more serious movie-goers go then (and it puts them in the oscar window.)

    Mostly, blame the advertisers and marketers for release dates not the developers.

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  2. I agree with Alex. Developers only develop, marketing and sales are a whole other playing field - and they play rough.

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  3. Games are actually starting to buck this trend. It used to be that the only summer release at all would be Baseball games in May, and Madden (not even a number of football games, just Madden) in August, but this summer saw, Infamous 2, Dead Island, Duke Nukem (possibly the greatest game ever)

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